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Toys "R" Us optimistic about holidays
A 4.1% third quarter same store sales decline and $105 million loss hasn’t diminished holiday spirits at Toys "R" Us.
The company reported the sales decline for the period ended October 27 late Friday and attributed a portion of the dip in same store sales to a less promotional stance and an earlier start to its layaway program. The layaway program was launched on September, seven weeks before the end of the third quarter, but sales related to items placed in layaway can not be recognized until customers pick up their orders.
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The Retail Shift
By Derek Bonney, derek.bonney@manifestdigital.com
Technology has shifted everything, especially the retail experience. Not only has it changed how we locate, evaluate and purchase products or services, it has created a treasure trove of data for both retailers and marketers. So let’s examine something I call the “Retail Shift.”