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Pottery Barn Kids, PBS Kids, court bookworms
SAN FRANCISCO — Pottery Barn Kids, part of Williams-Sonoma’s brands portfolio, has launched its Summer Reading Challenge in partnership with PBS Kids.
The challenge, which runs through August 26, is designed to promote a love of learning and literacy in kids and their families throughout the summer months. It also draws foot traffic into its brick and mortar stores, and is an exercise in brand awareness, as young children will recognize the brand and associate it with the reading challenge, making them potential future customers.
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Red Robin chain “Yammers” its way to meaningful internal dialogue
New York -- When retailers discuss a social media strategy, they usually mean something involving reaching out to customers through popular social media sites like Facebook or Twitter. And while that is an important marketing technique to engage modern consumers, social media can also serve as a powerful internal communications and engagement platform. For example, quick service hamburger chain Red Robin uses the Yammer enterprise social network to directly link employees to senior management and each other in real time.