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Gilt.com looks to boost traffic with loyalty program
NEW YORK — Gilt.com has launched a free rewards program called Gilt Insider Program, which will offer Gilt members opportunities to score points redeemable for a variety of benefits.
Members can earn points simply for interacting with the site, and can then redeem them to shop sales early, earn access to discounts, get free shipping and attend exclusive events.
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Rue21 and Sony Pictures Entertainment team for movie promotion
Warrendale, Pa. -- Rue21 is partnering with Sony Pictures Entertainment to promote the release of "The Mortal Instruments: City of Bones.” The promotion awards a winner with two tickets to the Hollywood movie premiere; three additional winners receive movie prize packs.
In addition, Rue21 is hosting two legs of Sony Pictures' 10-market mall tour where fans can see the stars of the film, Lily Collins and Jamie Campbell Bower. Rue21 is hosting the events at the Chicago Ridge Mall (Chicago) and Franklin Mills Mall (Philadelphia).