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Guitar Center names communications chief
New York -- Guitar Center has named Christopher Ian Bennett as the company's first-ever VP communications and corporate affairs.
In his previous role, Bennett led Best Buy Canada's corporate communications department under Mike Pratt, who is Guitar Center's new CEO.
In his new role, Bennett will be responsible for the overall internal and external communications strategy of Guitar Center and affiliated brands, and will be charged with driving a clear and singular message. -
Rue21 tries on new store format
WARRENDALE, Pa. — Rue21, a leading specialty apparel retailer for young women and men, is trying out a new store format on for size, and about to give guys something to smile about in the process.
The retailer has opened its first RueGuy stores in Bay Shore, N.Y., Harlingen, Texas, and New Boston, Ohio. The approximately 6,000-sq.-ft. stores are the first of seven RueGuy stores slated to open across the U.S. during August. The company is on target to open approximately 20 RueGuy stores by the end of the year.