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PetFlow finds Facebook footing
Chicago -- For pure play premium pet food and accessories retailer PetFlow, online marketing is a crucial component of its business. Initially, PetFlow used Google AdWords to direct consumers searching for specific pet products to its site. However, as PetFlow co-founder Alex Zhardanovsky told the audience during a morning keynote session at the Internet Retailer Conference in Chicago, initial efforts by the retailer to expand its online marketing activities to Facebook did not work so well.
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Lumber Liquidators names HR head
Toano, Va. -- Lumber Liquidators, the largest specialty retailer of hardwood flooring in North America, announced the appointment of Sandra C. Whitehouse as senior VP chief human resources officer, effective later this month.
Whitehouse most recently served as chief human resources officer for Earthbound Farm. Previously, she led the human resources department at Orchard Supply Hardware.