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As Seen On TV gives power to the people
Clearwater, Fla. – Multichannel retailer/product marketer As Seen On TV is taking advantage of the burgeoning crowd-funding trend to let its customers help decide what new products will be available for sale. Partnering with crowd-funding software provider Launcht Inc., As Seen On TV will allow inventors to upload video, images, design specifications and marketing strategies relating to their product ideas onto its e-commerce site. Customers will then be able to comment on, review and make prepurchases of products.
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Barnes & Noble ends 2013 on down note
New York – Barnes & Noble reported disappointing financial results for the fourth quarter and full fiscal year 2013. During the fourth quarter, Barnes & Noble reported a net loss of $122 million, significantly more than the net loss of $9.7 million reported in fourth quarter 2012. For the full fiscal year, the retailer posted a net loss of $154.8 million, compared with a net loss of $56.9 million the prior fiscal year.