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Report: New Balance HQ to include retail space
Boston – A new headquarters complex athletic shoe manufacturer New Balance is constructing in the Brighton section of Boston will reportedly include 65,000 sq. ft. of retail space.
According to the Boston Business Journal, ground has been broken on the $500 million, 1.45 million-sq.-ft. site. In addition to New Balance corporate headquarters and retail space, the site will also include an athletic complex, NHL-regulation hockey arena, a hotel, office space, 1,750 parking spaces and its own commuter rail stop. -
Report: Starbucks files for ‘Fizzio’ trademark
Seattle – Starbucks Corporation has reportedly applied to trademark the term “Fizzio.” According to the Associated Press, the trademark would cover beverage-making machines as well as beverages, including soft drinks.
A Starbucks spokesperson is quoted as saying the filing with the U.S. Patent and Trademark Office is related to tests of flavored sodas and other carbonated beverages in the Austin, Texas, and Atlanta markets the retailer has been running since June, which so far have been successful.