Retail

Chico, Calif. – Online home improvement retailer Build.com is using Adobe Marketing Cloud as the cornerstone of its digital marketing strategies, diving deeper into visitor data to better understand what they are looking for, how they navigate online, where they are coming from, and what drives purchase decisions.

Camp Hill, Pa. -- Rite Aid Corp. reported that it swung to  profit in the second-quarter profit, fueled by increased sales and stronger margins. The drugstore chain raised its full-year forecast.

Rite Aid reported a profit of $32.8 million for the quarter ended Aug. 31, compared with a year-earlier loss of $38.8 million. It was the chain’s fourth-straight quarterly profit.

Sales for the quarter were $6.3 billion, up from $6.2 billion in the year ago period. Same-store sales were up by 1%,

Framingham, Mass. – T.J. Maxx has quietly relaunched its e-commerce site, eight years after initially attempting to sell products online, without any promotion or official announcement. A Boston Globe article indicates the site went live on Sept. 18.

New York -- Retail is the No. 1 category utilizing location-powered advertising, with big box, consumer electronics and department store retailers being the most frequent users, according to a new report by location-based mobile advertising firm Verve Mobile.

The "State of the Market: Location Powered Mobile Advertising, Deep Dive on Retail" study reveals that geo-fencing, which includes geo-conquesting, is the most utilized location targeting strategy deployed by retailers.  I

In other findings:

Woodland Hills, Calif. — GrowLife will open its seventh hydroponic retail location in Santa Rosa, Calif., in October.

The new 3,800-sq.-ft. location will support the company’s online superstores.

New York -- Macy’s announced that it is an exclusive launch partner for Apple’s new iAd-supported streaming radio service, iTunes Radio. In line with the retailer’s omnichannel strategy, Macy’s said the new service will allow it to reach a broad cross-section of consumers with compelling digital, visual and audio engagement experiences on their iPhone, iPad, iPod Touch, Apple TV, Mac or PC.

Columbus, Ohio – DSW Inc. is opening a new store in Eatontown, N.J., on Sept. 26.

The store will be located at 135 Route 35 in Eatontown. Customers will be eligible to participate in the DSW Rewards loyalty program as well as the DSW Shoe Lover program on Facebook which enables them to receive exclusive offers and giveaways, including chances to win free shoes on Facebook each Tuesday.

Rockville, Md. — Kids First Swim School has leased an 8,654-sq.-ft. space at the Randolph Hills Shopping Center in Rockville, Md. Divaris represented the landlord, Randolph Properties Limited Partnership, in the transaction.

Kids First Swim School is the nation’s largest provider of year-round, warm-water swimming instruction. The school operates in 16 locations in four states and teaches more than 80,000 students every year.