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Personalization is key to Pier I Imports’ omnichannel strategy
Pier I Imports is getting personal in its online marketing efforts, delivering individualized content to customers that is based on their previous shopping activity.
The retailer has partnered with Certona, a provider of real-time omnichannel personalization, to deliver a “hyper-personalized omnichannel experience” to shoppers.
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As Black Friday nears, retailers say yes to Turkey Day
With a little over two weeks until Black Friday weekend, Best Buy, HHgregg and other retailers are hoping many U.S. consumers have made shopping after Thanksgiving dinner a holiday tradition.
The consumer electronics retailers joined a growing list of retailers that released their Thanksgiving
plans this week. Both Best Buy and HHgregg have decided to keep their same holiday sales plans from last year.