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Study: Biggest barriers for consumers in global online shopping are…
High shipping costs are the major barrier to adoption of global online shopping.
That is according to the 2015 Pitney Bowes Online Shopping study. High shipping costs (64%) were ranked as the biggest barrier in the survey, followed by additional fees owed at time of delivery (48%) and product delivery taking too long (39%).
Product returns are also a major concern, as 33% of global shoppers cited online return policies and processes as deterrents.