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PassBee Media unveils iBeacon
PassBee Media is rolling out a new iBeacon location-based marketing solution. The application is aimed at allowing retailers to target indoor or in-store consumers for increasing foot traffic, engagement, and sales.
PassBee’s iBeacon solution delivers in-store push notifications designed to create a more personalized experience and increase same-customer and same-store sales. For example; a customer checking out a particular outfit, could be served up customized suggestions for accessories to compliment it elsewhere in the store.
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Reports: Target takes steps in response to breach
Minneapolis – Target Corp. continues to take steps in response to the holiday data breach that may have exposed the personal and financial data of up to 110 million consumers to hackers. The Wall Street Journal reports that Target shut down remote access to two internal sites in the aftermath of the massive attack.