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Apple products popular as ever
Shoppers still love Apple products, as evidenced by record unit sales for the iPhone and iPad.
Apple sales increased 5.7% to $57.6 billion from $54.5 billion during the company’s first quarter ended December 28 thanks to record sales of its flagship products.The company sold a record 51 million iPhones compared to 47.8 million last year and iPad sales increased to 26 million units from 22.9 million last year. The biggest percentage gain came from the Mac business where units sold increased to 4.8 million from 4.1 million.
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Data Security: Retail’s New Top Priority
In recent years, customer engagement has become much more of a mission-critical function for retailers. While nobody would argue that retailers must engage their customers in a way that recognizes the disruptive effects of leading-edge technologies like social and mobile, there is a priority that looms even larger. Namely, data security.
Insecure Data Creates Insecure Customers