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ShopperTrak: September 2013
Shopper activity decreased this September, in line with ShopperTrak’s predictions. Total retail store shopper traffic for the month decreased 20.2% compared to August. In a year-over-year comparison, shopper traffic for September 2013 decreased 6.9% compared to the same month last year.
Back-to-school shopping activity that peaked in August slowed as school came back in session. The early Labor Day (Sept. 2) compounded the reduction in September’s shopper activity by combining two normally distinct shopping opportunities into just one.
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Survey: Store associates would benefit from video training
San Bruno, Calif. -- Over 35% of respondents received no formal training, and 28% were asked to read a manual or a handbook, according to a recent study of retail store associates by Qumu, a provider of secure multimedia content management and delivery solutions. The survey also revealed that retail employees are looking for improved executive communication to provide them with a greater understanding of company strategy (57%), more connectedness to the company community (47%), and understanding of activity in other stores (46%).