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Convenience store retailer deploys VeriFone interactive marketing system
Atlanta -- VeriFone Systems announced that Holiday Oil of West Valley, Utah, has completed a chain wide rollout of its in-store marketing solution, LiftRetail.
The solution uses POS-connected digital screens to engage each shopper with relevant offers and coupons. Additionally, it analyzes each item in a shopper’s basket in real-time to make the right offer to the right shopper at the right time. The result is a proven increase in sales, delighted shoppers, and empowered cashiers.
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Advantage does deal to gain fresh focus
Advantage Sales & Marketing has acquired food brokerage company Tri-Venture Marketing to expand its national footprint and enhance its capabilities across a range of fresh categories.
Advantage, already one of the nation’s leading providers of sales, marketing and third party merchandising support services to retailers and suppliers, will operate the new business as Advantage Tri-Venture and maintain the firm’s existing headquarters in Lakeland, Fl., which coincidentally is the hometown of leading southeastern supermarket operator Publix.