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New start-up aims to help retailers embrace social shopping
Los Altos, Calif. -- A start-up from the former head of Google Shopping, Nitin Mangtani, aims to make the “buy button” on social media a reality for consumers.
The company, PredictSpring, has created a technology platform designed to drive mobile commerce by improving and simplifying the way consumers shop on mobile phones and to easily enable “buy” experiences on brand and social media apps. Businesses using the platform include Cole Haan, Eddie Bauer, Bluefly and Woodcraft.
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Target emphasizes design as it works to restore its old magic
New York -- Target is leaning on its product design and development team as its works to return to the days when shoppers flocked to "Tar-zhay" for fabulous design and inventive product, according to a report in Ad Age.
For a look inside the retailer's design lab, read the full story here.