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Rakuten to buy messaging app Viber Media
New York — Japanese e-commerce giant Rakuten Inc. will buy messaging app provider Viber Media Inc. for $900 million. Rakuten, which is also a major investor in Pinterest and owner of U.S. online retailer Play.com, seeks to use Viber as a platform for both mobile shopping and content consumption, according to the Associated Press.
Rakuten offers services from financing to shopping to online video on its e-commerce platform, the largest in Japan.