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Banana Republic unveils omnichannel campaign for spring
Banana Republic will unveil an omnichannel marketing campaign called “True Outfitters” in March 2014.
Styled by Jessica Diehl and shot by Mikael Jansson, the campaign was developed with Laird+Partners, Banana Republic's advertising agency. The campaign will appear in March and April publications, supplemented by outdoor, online and direct mail. Digital portions include a dedicated website and a special YouTube event on March 2.
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Tile Shop builds profit in Q4
Minneapolis – Tile Shop Holdings Inc. swung from a net loss to profit during the fourth quarter of fiscal 2013, but still reported a net loss for the full fiscal year. During the fourth quarter, Tile Shop reported net earnings of $1.4 million compared to a net loss of $35.8 million to the same period a year earlier.