Retail

Brea, Calif. — Simon Property Group and Brea Mall are celebrating putting the finishing touches on the renovation of the property with a special community event and a series of showcase weekends throughout April and May.

The renovation included redesigned mall entrances and new signage, flooring, landscaping, glass handrails and overhead lighting. The mall now displays updated textures, colors and amenities such as soft seating and charging stations.

Bentonville, Ark. – The Sam’s Club Giving Program is providing a $2.5 million grant to grow U.S. women-owned businesses and jumpstart job creation. Awarded to three non-profit organizations, the grant creates the WE Lend Initiative, a two-year investment in strengthening SBA-recognized Women’s Business Centers (WBCs).

Atlanta -- Footwear retailer Shoe Carnival on April 6 will launch its first integrated national advertising campaign in support of the spring season. The campaign accompanies the brand’s U.S. expansion and debuts a new tagline, "A surprise in store."

Sylmar, Calif. – A new Vallarta Supermarkets store opens in Hesperia, Calif., on April 9. The 42,000-sq.-ft. location will offer specialty departments including a bakery, full-service meat counter, fresh produce, a hot food deli (Taqueria) with in-store dining, a shuttle service and a customer service department that offers check cashing, money transfers and utility bill payments.

Merrimack, N.H. -- Specialty retailer Brookstone Holdings Corp. has filed for Chapter 11 bankruptcy protection, with a plan to sell itself to Spencer Spirit Holdings, owner of the Spencer’s retail chain, for about $147 million. The purchase price comprises $120 million in cash, $7.5 million in new notes and about $18.5 million of assumed liabilities.

Under the agreement with Spencer Spirit, Brookstone would continue to operate its stores in malls and airports, along with its catalog, website and wholesale business, under the Brookstone brand.

Columbus, Ohio - Lane Bryant opens a new store in Davenport, Iowa, on April 4. The store is located in Elmore Marketplace.

From April 4-6, those who visit Elmore Marketplace's new Lane Bryant location will have the chance to win one of (25) $25 Lane Bryant gift cards each day. Lane Bryant operates 775 stores across the U.S.

New York -- The month of March saw a steep rise in smartphone-generated traffic, orders, and revenue by consumers to retailer smartphone-optimized websites over the year-ago period, according to mobile commerce platform Branding Brand. In March 2014, smartphones generated 29.4% of total online visits, up 42.7% from March 2013 (62.9% iOS, 36.4% Android). The market share of non-mobile (desktop) visits decreased 21.1% from March 2013 to March 2014.

Holmdel, N.J. — Levin Management has been named the exclusive leasing agent for Holmdel Crossing, a planned 140,000-sq.-ft. retail development in Holmdel, N.J.

According to Levin, pre-leasing efforts will focus on identifying anchor or junior anchor tenants that will drive the remaining retail tenancy,