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Lands’ End launches omnichannel swimsuit promotion
Dodgeville, Wis. – Lands’ End is running an omnichannel swimsuit promotion called the “Lands’ End Getaway Tour.” From May 17 through June 7, the Lands' End Getaway Tour will make stops in Atlanta, New York, Boston, Toronto, Chicago and Madison, Wisconsin, with personalized fittings and consultations.
In addition, Lands’ End is offering a website with videos on how to create a professional swimsuit fit experience and swim style tips from Glamour. -
Survey: Retail marketers shift to digital, personalized campaigns
Westlake Village, Calif. - Senior retail marketers report that 38% of their total marketing spend is now devoted to digital. According to a research study released by Conversant, nearly 20% of retail marketers reported that digital accounts for 50% to 75% of their total marketing budget.
The new study found strong retailer interest in personalized marketing and advertising. Eighty-six percent of senior retail marketers said that individualized messages can be more effective than mass messages.