-
Hollister plans omni-channel summer campaign
Santa Monica, Calif. - Hollister Co. will open the Hollister House this summer, focusing an omni-channel marketing campaign on a beach house that will run from Memorial Day weekend through early August. The retailer will feature new summer styles and host music performances at the house all summer long, with consumers able to follow through Hollister’s social media channels.
-
Sears planning to close more stores going forward
New York -- There are more store closings in Sears’ future. In an address at Sears Holding Corp.’s annual shareholders meeting, chairman and CEO Edward Lampert said the company would close stores and look for ways to leverage its real estate as it continues to focus on integrated omnichannel retail and its Shop Your Way rewards program.
"Closing stores is going to be part of our future," Lampert said. "I'd rather do (fewer closures) rather than more, but the world has shifted."