Retail

Irvine, Calif. – Tilly’s, Inc. has partnered with Thanx Media to host and manage its Oracle Endeca implementation. Tilly’s worked closely with Thanx to select and implement the best solution to meet its goals of improved search engine optimization (SEO), site search, and product merchandising within site search results.

Minneapolis – Target Corp. is rolling out its Target Ticket digital video service nationwide. The service allows users to download and view digital video content on their personal digital devices and channels.

Plano, Texas – J.C. Penney Co., Inc. will reportedly hire about 35,000 seasonal workers for the upcoming holiday season. According to Reuters, holiday workers will help perform tasks such as assisting customers and updating price signage.

J.C. Penney also hired about 35,000 seasonal employees during the 2011 holiday season. The retailer did not release holiday hiring figures last year.

Chadds Ford, Pa. — Three more new retailers have signed leases at Glen Eagle Square. Gap’s national women’s athletic wear brand Athleta, took 5,100 sq. ft. Pet Valu leased 3,200 sq. ft. and Not Your Average Joes, a casual American-style restaurant will occupy more than 7,200 sq. ft.

Memphis -- AutoZone’s net income for the fourth quarter increased 14.7% to $371.2 million, below estimates. The chain also posted its 28th consecutive quarter of double digit growth in earnings per share.

Revenue rose 12% to $3.1 billion, narrowly exceeding expectations. Domestic same-store sales disappointed with a 1% gain.
 

By Joe Easley, Sr. Director, Business Development & Product Strategy, Kobie Marketing

As retailers continue their quest for deepening customer engagement, they’ll often turn to a loyalty program. Yet high membership numbers are deceiving because engagement levels are actually stagnant. This poses the question, are loyalty programs right for every brand? How do brands choose the right strategy for customer engagement and the overall integration of the loyalty program within the brand?

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Columbus, Ohio – Big Lots, Inc. has joined the National Association of Corporate Directors (NACD) as full board members.

"We are honored to join the distinguished and diverse group of directors who comprise NACD's full board members," said Philip E. Mallott, chairman of the board at Big Lots. "The resources, insights, and connections NACD offers will be valuable assets to our company as we continue to strengthen our corporate governance practices."