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The Mobile Leap of Faith – Why Mobile is Not the Next RFID
I’m sure I don’t need to tell any retailers out there that consumers are adopting mobile technology at a breakneck pace and integrating it into every part of their lives, including shopping. And while the retail industry generally understands that mobile technology CAN add significant value to both the customer experience and their own bottom line, it may not exactly know HOW or WHY this is the case.
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Massachusetts High Court Decision on ZIP Codes Increases Legal Risk for Retailers
By Douglas H. Meal, David T. Cohen, and Lisa L. Rachlin, Ropes & Gray LLP
Retailers, like all businesses, constantly seek to learn more about their customers in order to serve them better. In Tyler v. Michaels Stores, however, the Massachusetts Supreme Judicial Court recently ruled that a simple step taken by many retailers to help achieve this goal – collecting the ZIP codes of their customers at the point of sale – can in some circumstances violate Massachusetts’ consumer protection statute.