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RSR Research: Multiple channels produce profits
Walnut Creek, Calif. – A new study from RSR Research concludes that retailers offering multiple selling channels connect more with consumers and are more profitable than retailers operating a single channel. Virtually every cross-channel selling tactic is being employed by retailers more this year than in 2012, with particularly strong growth in mobile.
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E-commerce in U.S. lags Europe
Overall economic growth in Europe is slower than in the U.S., but the opposite is true when it comes to e-commerce sales, according to figures published by Internet Retailer.
U.S. e-commerce sales grew 15.9% to $225.54 billion in 2012 from $194.61 billion the prior year, according to the U.S. Department of Commerce while the Centre for Retail Research in the U.K. said European e-commerce sales increased 16.6% to $302.2 billion from 260.4 billion.