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ECRM: Retail circular advertising trends, November 2013
ECRM compared retail circular advertising in Nov. 2012 versus Nov. 2013 and noted trends occurring across top retail chains. Last month, Toys “R” Us experienced a decrease of more than 65% on the page count and ads per circular metrics. For the month of Nov., however, the toy retailer completely reversed course with year-over-year increases in page count and ads per circular accompanied by a very minor decrease in ads per page.
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Supervalu to unveil east coast’s largest natural gas powered truck fleet
Mechanicsville, Va. – Supervalu is shipping goods to its grocery stores across the Eastern region with a much smaller carbon footprint, thanks to the recent addition of 35 Class 8 Volvo trucks that operate on compressed natural gas (CNG). The fleet is the largest of its kind on the East Coast, and the company plans to add another 20 trucks next year.
