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Brian Murphy joins DunnhumbyUSA
CINCINNATI — DunnhumbyUSA has appointed a new VP business development.
The company said Brian Murphy will be responsible in leading its growth with retail partners in consumer markets, adding that Murphy's role "is instrumental in aligning business objectives and strategy to build measurable and sustainable value as DunnhumbyUSA expands its retail footprint into industry verticals such as apparel, beauty and food service."
Murphy joins DunnhumbyUSA from SBC Advertising, a leading retail advertising agency in Columbus, Ohio.
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Market Track: July 2012
With the start of Back to School promotions, (and taking JCPenney out of the mix) we witnessed increase in page count that was driven mainly by significant increases in Walmart’s and Sears’ page counts.
JCPenney has been drastically altering their promotional strategy in past couple of months, however this month, the store did not promote at all, causing curiosity for many customers. (It should be noted that JCPenney did release circulars the week of July 29th that will be counted in the August report.)
