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Acosta gains Costco capabilities with acquisition
Acosta Sales & Marketing acquired Anderson Daymon Worldwide, a sales and marketing agency focused exclusively on Costco.
Anderson Daymon Worldwide has had a relationship with Costco since 1983 and currently has 200 employees and 11 regional offices in the United States and the United Kingdom. The company exclusively serves Costco. As part of the transaction, Daymon Worldwide, which operates a product demonstration division called Interactions, will no longer hold an interest in the Costco business and will not be affiliated with the newly created Acosta division.
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NRF: Weather dampens Jan. retail sales
Washington, D.C. — Consumers leveled off post-holiday shopping and spending in the beginning of the year due in part to severe winter weather in much of the country. According to the National Retail Federation (NRF), January 2014 retail sales, excluding automobiles, gas stations and restaurants, were flat seasonally adjusted month-to-month, yet increased 3% unadjusted year-over-year.