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The Use Case for Beacons in Personalized Customer Brand Interaction
By Carin van Vuuren, CMO, Usablenet
When it comes to retail, online and physical aren’t mutually exclusive entities. Yet, conversations in the industry today too often focus on online sales dominating brick-and-mortar shopping, rather than the benefits of bridging the two together.
By reframing the discussion away from an “either/or,” retailers can create an entirely new set of opportunities to aid in engaging with their valued customers.
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Sprouts net income springs up in Q2
Phoenix – Sprouts Farmers Market Inc. reported net income of $30.2 million in the second quarter of fiscal 2014, more than double the $12.5 million profit reported in the same quarter a year earlier. The elimination of pre-tax loss on extinguishment of debt of $8.2 million in the first quarter of fiscal 2013 helped boost Sprouts’ net income.