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ECRM: Retail circular advertising trends, January 2015
ECRM compared retail circular advertising in January 2014 vs. January 2015 and noted trends occurring across top retail chains. Target boosted circular pages used in January 2015 by 18%. Get Fit, Choose Well Eat Well, and Baby circular themes were seen at Target Y/Y. Target added a “Halftime Spread” theme Wrap section in the pre-big game circular featuring PepsiCo products and private label snack foods.
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PwC: Retail mergers & acquisition activity hits five-year high in 2014
New York -- U.S. retail and consumer (R&C) total transaction value for 2014 hit a five-year high and surpassed the $100 billion mark for the second year in a row, according to PwC’s U.S. retail and consumer deals insights 2014 Year in Review and 2015 Outlook report.
