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Study reveals three rules of mobile retail
Retail is a lot like real estate – it’s all about location, location, location.
At least this is the conclusion of the fourth annual Mobile Path to Purchase study from location-based marketing provider xAd. The 2015 report reveals that 35% of U.S. shoppers who researched their impending purchases on their mobile device expect to buy within the hour.
In addition, those who research goods and services on the go are nearly twice as likely to purchase within the hour than those at home, and have a greater likelihood to convert in store. -
Creating a connected food movement for retailers and shoppers
The Internet of Everything (IoE) has moved from vision to reality in retail and food industries, creating a “Connected Food” movement that is transforming everything from the way consumers shop, to how products are sold and how retailers can run their businesses.

