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Study: Amazon is getting a ‘whole’ lot more from its latest acquisition
While Amazon’s purchase of Whole Foods Market signifies a staggering boost in its physical store breadth, the deal is much more valuable than that. This is according to “LandMark Insights,” a report from PlaceIQ. The study analyzed more than 165 million anonymous and opted-in mobile device signals nationwide to determine visitation patterns and audience affinities, among other metrics. These transactions were compiled over a 90-day period.

