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Supervalu expands private-label offering
MINNEAPOLIS — Supervalu's Essential Everyday private-label line will include 2,700 products across more than 100 categories by 2013.
Essential Everyday products, which are available at approximately 3,300 stores nationwide — including Supervalu's family of stores — currently features more than 1,200 items across more than 40 categories. The expanded Essential Everyday brand lineup was introduced in New York last week by chef and cookbook author Antonia Lofaso.