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Amazon experiments with brick-and-mortar for holidays
Just in time for the holiday season, Amazon is going brick-and-mortar with its first-ever physical store, according to the Wall Street Journal.
The store, which will be located across from the Empire State Building in Midtown Manhattan, will serve as a mini-warehouse, with limited inventory for same-day delivery within New York City, product returns and exchanges and pickups of online orders, according to the report.
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ECRM: Retail circular advertising trends, September 2014
ECRM compared retail circular advertising in September 2013 versus September 2014 and noted trends occurring across top retail chains. In the aftermath of back-to-school season, Walmart and Staples appear to be trying to clear out all remaining school and office supplies. Staples accomplished this by improving its previous offer of $5 off with purchase of $30 to $10 off and also cut backpack prices by 50%. Walmart shifted the focus from school to office, with a “Run Your Business for Less” promotion.
