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Nielsen: Holiday spending to increase 1.9%
New York –- Holiday spending among U.S. consumers is expected to rise 1.9% in 2014 compared to the prior year. According to the 2014 Nielsen Holiday Retail Sales Forecast, which surveyed more than 25,000 demographically representative American households in September, 25% of respondents had already started holiday shopping in September. -
Deloitte forecasts a happy holiday, with 9% increase in spending on gifts
New York -- Shoppers plan to spend more during the upcoming holiday season with omnichannel shoppers having even higher spending expectations. According to Deloitte’s 29th annual holiday survey, total holiday spending is predicted to increase by 13% to $1,299 per household, including gifts, socializing away from home, entertaining at home, non-gift clothing for family or self, home/holiday furnishings, and any other holiday-related spending not in the other categories.
