Mass Merchant

Minneapolis - Target Corp. continues to invest in new mobile and digital investments to drive traffic.  The retailer announced it is partnering with Google on an interactive mobile game experience that has a big in-store component.  The project is part of Google’s Art, Copy & Code program, which Google describes as partnerships that explore how creativity and technology can work hand in hand to build brands.

Boston - A new study shows just how diluted Black Friday has become to holiday shoppers: Twenty-eight percent of shoppers shopped in stores Nov. 22/Nov. 23 and 34% of shoppers chose to shop in stores the weekend after Black Friday (Nov. 29/Nov. 30), while 25% shopped on Black Friday, according to Kantar Retail.

In other results, 65%  of shoppers surveyed chose not to shop because of crowds while 42% stayed out of stores to avoid traffic.

Memphis, Tenn. - Fred's Inc. total sales for November 2014 increased 2% to $154.3 million from $151.2 million in November 2013. Same-store sales for the month decreased 2.3% compared to flat sales in the same period last year.
Fred’s said that same-store sales were in line with previously issued guidance and that the decision to close stores Thanksgiving Day pushed same-store sales from flat to negative growth.

San Jose, Calif. –  Brick-and-mortar sales and traffic patterns during the five-day Thanksgiving weekend may have benefited customers who hate crowds, but were not good news for retailers. According to data from in-store analytics provider RetailNext, sales during the period fell 10.7% compared to the same five days in 2013, while traffic dropped 12.4%.

Brand-building expert and consultant Denise Lee Yohn has released her annual outlook for the year,  “Brands to Watch in 2015.”

By Bruce Schanzer and Jennifer Bitterman

By Leela Rao-Kataria

Huntsville, Alabama - GBT Realty Corp. announced the expansion of Strong Station, a 180,000-sq.-ft. neighborhood center in Huntsville, Alabama, currently tenanted by Academy Sports + Outdoor. Nearly 96% leased, the $16-million Phase II adds 95,000 sq. ft. of retail on nine acres to the east of the existing sporting goods store.