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Mobile Retail Outlook for 2015
By Navneet Loiwal, Shopular
Mobile was all the rage during the 2014 holiday buying season. But the mobile buzz of late hasn’t just been about mobile purchasing. More consumers are now retail deal-hunting by mobile than in previous years – creating an entirely new paradigm for handheld devices as it relates to information gathering and comparative shopping, versus the act of completing an actual purchase.
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Target lowers free shipping threshold to $25, undercutting Walmart
Minneapolis – While some retailers have been raising their spending threshold for free shipping in the past year or so, Target Corp. is taking the opposite approach. Target now offers free shipping for orders of $25 or more. The retailer said the price cut follows an enthusiastic response to its free-shipping offer during the holiday shopping season.
That is half the $50 minimum Target previously required for free shipping. The free rate applies to standard shipments that take three to five business days to arrive.
