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Physical and digital united by NPD deal
NPD Group and Slice Intelligence have announced a partnership that the companies say will create a more comprehensive data offering for retailers.
Specifically, as the announcement explains, mobile and e-commerce data from Slice Intelligence will be included in NPD’s existing checkout tracking service.
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Old Navy sales boost Gap Inc. in Q4
Old Navy navigated a big wave of sales during the holidays as Gap Inc. continued to try to revive its namesake Gap brand, with lackluster results.
The apparel retailing company reported that for the fourth quarter, same-store sales rose 11% and total sales rose 12% at Old Navy; company wide at Gap Inc, same store sales rose only 2%.
