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Walmart and P&G achieve ‘Effie’ excellence
The Path to Purchase Institute this week bestowed Effie awards to top retailers and brand for their marketing effectiveness.
Winners of the 5th annual Shopper Marketing Effie Awards were celebrated at the Path to Purchase Institute’s 2015 Shopper Marketing Summit. The awards honor work that showcases the best utilization of shopper insights that lead to effective engagements and activations with shoppers along their path to purchase.
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Amazon expands one-hour delivery service to Baltimore, Miami
Seattle – Amazon.com is upping the competition with brick-and-mortar stores by expanding its one-hour Prime Now delivery service to Baltimore and Miami. The service, which was previously available only in Manhattan, offers one-hour delivery on tens of thousands of items through a mobile app.

