Mass Merchant

Mountain View, Calif. – Google Inc. is reportedly planning to start providing users with “Buy” buttons in their search results within the next few weeks. According to the Wall Street Journal, Google will initially offer the buttons on mobile search results.

H&M aims to bring the haute couture of French design house Balmain to the masses with a new collection this fall.

Olivier Rousteing, head designer at Balmain, announced the partnership last night on Twitter, which H&M confirmed.

Minneapolis – Target Inc. does not want to be your father’s mass merchandiser. According to the Wall Street Journal, Target has informed established CPG companies including Campbell Soup, Kraft, General Mills and Kellogg Co. that it will promote their brands less to place more emphasis on brands that meet the changing preferences of modern consumers.

Bentonville, Ark. – Wal-Mart Stores Inc. has signed a 42,000-sq.-ft. lease to open a Neighborhood Market at Nor-Dan Shopping Center in Danville, Virginia. The store is planned to open in 2016 and will employ approximately 95 people.

Nor-Dan Shopping Center is a 161,428-sq.-ft. community center anchored by Big Lots and It's Fashion Metro, operated by Phillips Edison & Co.

New York -- Surging rents in Manhattan have claimed another victim, and this time it's one of the city's most iconic retail establishments. F.A.O. Schwarz will close its legendary toy store on Fifth Avenue this summer, citing the high and rising costs of operating a store on one of the city's most pricey blocks of real estate. Toys "R" Us, which acquired F.A.O. Schwarz in 2009, said it will close the 45,000-sq.-ft.

Corte Madera, Calif. - RH (Restoration Hardware Holdings Inc.) is reportedly planning to open a more than 70,000-sq.-ft. RH Gallery format store at the Tivoli Village upscale shopping center in Las Vegas. According to the Las Vegas Review Journal, the store would be the largest Restoration Hardware location in the U.S.

Kohl’s is preparing to open a store in Southern New Jersey called "Off Aisle by Kohl's," a name that suggests the company may be following the lead of other retailers opening off-price formats.

It is not readily apparent what the assortment or pricing will be at the new offering from Kohl's. Multiple attempts to reach representatives at Kohl's were unsuccessful.

Indianapolis – Simon plans to expand several marquee properties in the U.S., investing approximately $1 billion annually to enhance its assets. The Mills at Jersey Gardens in Elizabeth, New Jersey, will submit plans for a major expansion, adding approximately 411,000-sq.-ft. of new outlet brands, dining and entertainment to its footprint of more than 200 stores and 1.3 million-sq.-ft.