Mass Merchant

Generation Y prefers to shop at Walmart over Target, Costco, Kroger, Whole Foods, and Trader Joe’s, according to Ad Age.

"Millennials now, as a generation, like Walmart the best, more so than Generation X, more so than boomers," Matt Kistler, Walmart’s senior VP-consumer insights and analytics, said.

Walmart is most popular among people under 24, as well as every store but Target among 25- to 34-year-olds, according to InfoScout, a provider of shopper insights with a nationwide panel of more than 170,000 shoppers.

Efforts to transform the customer experience and optimize e-commerce capabilities at Toys”R”Us are getting a boost in Europe with a new distribution center.

The retailer says it has completed a new distribution center in Saint-Fargeau-Ponthierry, France, to support the company's rapidly expanding e-commerce business throughout the country and in select sections of Europe.

Seattle — Amazon.com is reportedly expanding the assortment of items eligible for free two-day shipping for members of its Prime paid subscription. According to the Wall Street Journal, Amazon is now listing items shipped directly from third-party seller warehouses for free Prime two-day shipping, without any publicity.

Shopko is continuing on its growth path with the opening of 15 new Shopko Hometown stores across eight states this July.

The new locations join 20 stores Shopko already opened earlier this year and more than 15 additional stores the company plans to open in October.

Armonk, N.Y. — Retailers looking ahead to meeting the needs of holiday shoppers should be aware of the continuing growth of mobile’s importance as a consumer channel. According to IBM’s Eighth Annual Online Retail Holiday Readiness Report, mobile accounted for 23% of sales and 45% of traffic in November and December 2014, respectively.

Green Bay, Wisc. — Shopko continues to expand, with the opening of 15 Shopko Hometown stores across eight states this July.  The  new locations join 20 stores Shopko opened earlier this year and more than 15 additional stores the company plans to open in October.  

Fast growing grocery delivery service Instacart is adding a value-oriented chain to its network of grocery stores.

The company announced it is teaming up with Smart & Final to allow customers in Los Angeles and the San Francisco Bay Area to choose from virtually any items carried at their local Smart & Final store and have them delivered in as little as one hour.

Prices on Instacart will match Smart & Final's everyday low in-store prices, excluding special offers.

Phoenix — Vestar announced the signing of Forever 21’s newest concept store, F21 red, at Tempe Marketplace, in Tempe, Ariz. The 1,000-sq.-ft. store, the first F21 in Arizona, will open this fall.

The F21 red brand will offer a larger merchandise selection and lower prices of the trendy fashion forward styles for young men and women than the typical Forever 21 store.