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Back to School: Trends to Watch
The calendar may only say July, but retailers are already promoting back-to-school.
Here are four promotional trends the folks at Market Track predict will play out this selling season:
• Retailers/e-retailers creating new mid-year “Black Friday” type events concurrent with Back to School. (e.g., Amazon's Prime Day, Target’s Black Friday in July, etc.)
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Nordstrom: Madewell partnership grows
Seattle - Nordstrom and J. Crew Group are expanding a merchandising partnership.
Nordstrom is doubling the number of stores that will carry J. Crew’s Madewell brand of women’s apparel items and accessories.
The department store retailer plans to expand the number of stores carrying Madewell products from 15 to 30 by the end of July, with Nordstrom.com also offering Madewell goods. Nordstrom is the only U.S. retailer to sell a broad assortment of Madewell merchandise, outside of Madewell stores.

