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Megatrends for retail and commerce
Today’s retailers face significant challenges as online increases its share of wallet, mall-based stores stumble, technology requirements mount, and customer engagement remains elusive for many. The business environment is clearly marked by the need to rationalize store counts, headcount, and product count.
As management faces up to these challenges, they seek purposeful justification of expenditures, higher shareholder returns, and greater customer engagement.
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Study: Everybody loves e-commerce
It seems safe to say the novelty of shopping online has worn off.
According to a new study examining the online shopping and purchase habits of the U.S. population from e-commerce platform BigCommerce, 96% of Americans are shopping online. E-commerce customers spend an average of five hours per week making online purchases and allocate an average of 36% of their shopping budgets to e-commerce.
Respondents ranked online shopping ahead of smartphone GPS and streaming media as a basic essential they could not live without.

