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Study: Digitally native Gen Z still prefers to shop in-store
Generation Z is called the mobile-first generation. However, their preference for shopping in physical stores presents new opportunities for retailers. That’s according to a new report from Euclid Analytics, “Evolution of Retail, 2017 Generation Z Shopper Survey,” which found that 66% of Gen Z prefer to shop in store because they like to see, hold and try on products before buying. Also, 28% want to engage with store associates while shopping, the most of any generation. -
The Oaks attains a first in green building standards
The Oaks, a 39-year-old Macerich-owned property in Thousand Oaks, California, has been awarded the first BREEAM green standards certification for an in-use building in the U.S. BRE America, a unit of the Building Research Establishment Environmental Assessment Methodology (BREEAM), bestowed the designation on the Macerich property at an awards event in London this week. BREEAM is the oldest sustainability assessment method for new construction, renovations, and in-use properties.

