Mass Merchant

Given the performance of Costco and BJ’s during April, it’s a safe bet that same-store sales at Sam’s Club continued to accelerate during the first quarter and will meet or exceed guidance provided at the end of the fourth quarter that called for an increase in the 1% to 3% range.

The 13.1% increase in same-store sales Target reported for April was toward the low end of the company’s projection of an increase in the mid-teens, but it doesn’t appear Walmart’s mid-month launch of a new marketing campaign contributed to the weakness.

Walmart again topped the Fortune 500 list of America’s largest companies, and it doesn’t appear likely to relinquish the top ranking anytime soon. With annual revenues of $421.8 billion, Walmart easily outpaced such oil companies as ExxonMobil at $354.6 billion, Chevron at $196.3 billion and ConocoPhillips at $184.9 billion. Higher oil prices last year boosted the top line at those companies, but even the closest contender of the lot would need oil prices to increase dramatically from current levels for any shot at overtaking Walmart.

Shoppers looking to buy an e-reader for mom this week had an interesting choice to make. They could pay $149 for a Nook at Walmart or go to Target or Best Buy and pick up a Kindle for $114. Target and Best Buy offered the Wi-Fi-enabled Kindle version capable of holding up to 3,500 books, and Target even featured the device on the cover of its weekly ad with a large photo. Walmart opted for a similar strategy and featured the Wi-Fi-enabled Nook capable of holding 1,500 books for $149 on the cover of its circular.

The most recent pricing survey from the equity research team at Credit Suisse shows that Walmart is either 3.1% cheaper than Target or 1.9% more expensive. The firm compared prices at stores in the Dallas and Chicago markets, as it does every month, and during March discovered the gap between the two competitors narrowed considerably.

“Target’s price gap with Walmart tightened from 4.2% in February to 3.1%,” according to the firm. “Target’s basket price decreased sequentially by 0.8% compared with Walmart’s 0.3% increase.”

Sam's Club this week is promoting itself as a small business leader and has announced several initiatives in honor of National Small Business Week May 16 to 20. The company said it would donate up to $200,000 to organizations supporting entrepreneurs. In addition the company is offering a limited-time, lower-cost membership deal for small business owners.

I’m not much of a follower of astrology and the signs of the zodiac, but I do know that 2011 is the Year of the Rabbit on the Chinese calendar.

It seems somehow fortuitous that speed and agility define a year that is all about economic recovery. And retail is moving forward at a rate that, while not exactly hare-like, is at least faster than the proverbial tortoise.

New York City -- Gap said its chief design director, Patrick Robinson, is leaving the company effective immediately. He had been executive VP of Gap Global Design for Adult and Body for four years.

The company said it will conduct a search for a successor.

Pam Wallack, head of the Gap Creative Center, made the decision to oust Robinson and will manage the design teams in the interim.

His departure follows a series of management shuffles and organizational changes aimed at reviving sagging sales of the brand.
 

New York City -- Retailers reported strong April sales that were boosted by the late Easter holiday, which fell on April 24, three weeks later than last year. Same-store sales rose 8.9% at the 25 retailers tracked by Thomson Reuters, compared with expectations for an 8.2% increase. But the good news was tempered as retailers acknowledged that shoppers are under increasing pressure from rising gas prices and other cost increases.

HOFFMAN ESTATES, Ill. -- Sears announced the launch of new jewelry line from designer Zaven Ghanimian. Beginning today, the Zeghani bt Simon collection will be available for purchase at Sears stores nationwide as well as online at www.Sears.com/zeghani.

Ghanimian is the son of famed jeweler Simon G and trained at his father's jewelry business before designing his solo collection.