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Former Best Buy CMO moves over to LivingSocial
Washington, D.C. -- Online marketplace LivingSocial said Tuesday that former Best Buy EVP and CMO Barry Judge has been appointed its new chief marketing officer.
Judge is charged with extending LivingSocial’s leadership in the local commerce space by overseeing online and offline advertising, brand management, social media and communications.
Judge first joined Best Buy in 1999 to help the company launch Bestbuy.com. -
Holiday Blues?
With all of the pre-holiday buzz and widely optimistic sales projections, anything other than a blockbuster 2012 holiday shopping season was bound to be a letdown. Few expected the numbers that came out just before Christmas: Both MasterCard and the International Council of Shopping Centers (ICSC) reported that sales for the holiday season at that point were up just 0.7%. This was far below the robust predictions that many analysts and observers made before the shopping season was underway (most often between 3%-6%).