Mass Merchant

Some priceless publicity to cement Target’s image as the cool place to shop came courtesy of The New York Times this week. The newspaper reported on and featured a video on its website of the retailer’s back-to-college efforts, which included chartering busses to ferry thousands of kids to its stores at 66 campuses nationwide.

It was steady as she goes for Target and many other retailers in terms of circular promotional activity in August, according to the last marketing insights from Market Track. There were a few instances where the number of pages per circular increased noticeably even if the number of circulars distributed was fairly consistent. For example, Walmart, Safeway and Best Buy saw the largest increase in pages while Lowe’s, JCPenney and Home Depot were the biggest decliners.

The wheels of justice turn slowly. So slowly in fact that just last week a former adviser to President George W. Bush was stripped of his license to practice law in Washington, D.C. for one year in connection with a fraudulent return scheme perpetuated at Target and other retailers in early 2006.

Fashion newness is all around this fall with interesting merchandising initiatives pitting designers, celebrities and retailers against one another to determine which approach will resonate strongest with consumers.

Houston -- Stage Stores announced that Mike Searles has joined the company as president and COO of its South Hill Division, which is headquartered in South Hill, Va.

Searles will be responsible for all operations of the South Hill Division, including merchandising, planning and allocation, and store operations. He has served as chairman and CEO of Wilsons Leather Stores, and Factory 2-U Stores, in addition to holding senior executive level positions at several other national retail chains.

Beachwood, Ohio -- Developers Diversified Realty Corp. announced Monday that it will officially change its name to DDR Corp., and adopt its New York Stock Exchange ticker symbol and most commonly referred identity, DDR, as its official brand name.

The company also unveiled a new logo, tagline and brand identity.

Tustin, Calif. -- Coreland Cos. of Tustin, Calif., announced that Kim Talley has been named senior associate, retail brokerage.

Talley was previously senior associate with CB Richard Ellis. She has completed transactions with TJ Maxx, Wells Fargo, TruValue Hardware, Starbucks and Citibank.

Northbrook, Ill. -- Oakbrook, Ill.-based Mid-America Asset Management said that Saks has signed a lease for 25,900 sq. ft. at Village Square of Northbrook in Northbrook, Ill., to open its third Saks Fifth Avenue Off 5th store in Chicagoland.

The store, which will unveil a new design, is slated to open in November.

Mid-America is the exclusive leasing representative for the 334,995-sq.-ft. shopping center located on Chicago’s North Shore.

New York City -- Winick Realty Group said that TJ Maxx has leased its first Wall Street location, in the heart of New York City’s Financial District.

The 32,000-sq.-ft. store, which spans two lower levels at 14 Wall Street on the corner of Broad Street, is slated to open in October.

Wyomissing, Pa. -- Phoenix-based Cole Real Estate Investments said Monday that it has executed a lease with Jo-Ann Fabric and Craft Stores in Wyomissing, Pa., for approximately 25,000 sq. ft., backfilling a former Borders location.

The in-line store is located adjacent to OfficeMax, Toys “R” Us and Old Navy.