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Mintel: High-income households shopping dollar stores
Chicago -- Dollar stores are not just for lower- and middle-income shoppers. In fact, half (50%) of respondents from the highest-income households ($150k+) say that they are shopping at dollar stores the same amount this year compared to last year, with 10% say they are doing so more than last year, according to new research from Mintel. Only 32% of respondents from the highest-income households claim not to shop at dollar stores.