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Black Friday tweets mostly positive or neutral
Los Angeles – A majority of the 348,235 tweets about Black Friday posted between Friday, Nov. 22 and Sunday, Nov. 24 were either positive or neutral in sentiment. According to analysis from social media research firm Fizziology, tweets about Black Sunday the weekend of Nov. 22-24 were 47% positive, 11% negative, 3% mixed and 39% neutral (from retailers/promotions).
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Rethinking Innovation
By Kathy Gersch, executive VP, Kotter International
One thing is certain in the world of retail: the pace of change is accelerating, and competition is fierce. Longstanding retail behemoths are dying, new specialty stores are springing up overnight, and everyone is desperately searching for new ways to stay ahead of the competition while keeping themselves from sinking. People talk about this, but in my opinion, they are missing the true problem.