eCommerce

When it comes to meeting consumer expectations, the stakes for retailers have never been higher. Digital age consumers are more discerning, have high expectations for the quality of product information and use technology in a variety of ways to make educated purchasing decisions. They use search engines to get more information about a product or brand. They comparison-shop online. They visit manufacturers’ websites. They read online endorsements, reviews and recommendations.

Overstock said that it’s still adjusting to changes Google made to its search engine algorithms, which reduced the online retailer’s ranking in some search results during some periods. As a result, the company has had to emphasize other marketing channels, such as sponsored search.

Although sponsored search has generated revenue growth for the company, Overstock said that the move also incurs higher associated marketing expenses as a percentage of revenue than it had to pay prior to Google making its changes.

As part of its digital strategy, Hudson’s Bay Company has created HBC Digital and appointed Michael Burgess as the newly created group’s president. Burgess will report to the office of the chairman.

HBC Digital will drive the digital commerce and marketing strategy and execution across all channels, in partnership with each of the company’s business units: Saks Fifth Avenue, Lord & Taylor, Hudson’s Bay and HBC Outlets.

Amazon.com may have achieved record fourth-quarter sales of $25.6 billion, but its top line was well below what analysts expected and so were profits.

The company’s sales increased 20% to $25.6 billion during the fourth quarter ended Dec. 31, compared to $21.3 billion the prior year. Analysts had forecast sales of slightly more than $26 billion. Meanwhile, Amazon said it earned profits of $239 million, or 51 cents a share, well ahead of prior year figures of $97 million and 21 cents a share, but substantially below the 74 cents analysts were expecting.

Less than two months after Sam’s Club named a new president and CEO, two of the warehouse club’s top executives are scheduled to weigh in on its digital direction at an event in late February.

The retail and consumer packaged goods industry fared poorly in a recent global ranking of corporate sustainability leaders with the handful of standouts being Coca-Cola, Johnson & Johnson, Staples and Campbell Soup Company.

The ranking of 100 companies compiled by Corporate Knights, a media, research and investment advisory company, included only17 U.S. companies and only two retailers. Sweden’s H&M was ranked 64th and Staples was ranked 72nd.

Target plans to carry on its Canadian expansion this year with nine additional stores, the majority of which will open in Ontario, although the retailer plans to open single stores in Quebec, Manitoba, Alberta and B.C.

Kozy Shack, a 50-year-old pudding brand, is hiring a spokes-grandma to represent the brand nationally in online, broadcast and print advertisements.

The call for applications has been put out coast-to-coast: Pudding-loving grandmas can submit their applications at KozyShack.me/Grandma now through Jan. 31. More information can be found in job postings on Monster, Careerbuilder and LinkedIn.