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Borders expands e-reader partnership
Ann Arbor, Mich. — Borders announced that it has expanded its partnership with Kobo, the maker of an e-reader that at $129.99 is about $10 to $20 less than the Kindle and Nook, respectively. The new partnership, according to Borders, with give customers access to new state-of-the-art free e-reading apps and e-reading technology; access to over 2.3 million books, newspapers and magazines; and a unique, industry-first social reading experience, positioning Borders as a strong competitor in the digital space.
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Online is on time and on budget
Although Targets’ new e-commerce platform isn’t expected to relaunch for a few more months, it is worth acknowledging that the massive undertaking is on time and under budget. That isn’t the case a lot of times with big technology projects, and the complexity associated with Target’s e-commerce business coupled with the rapid pace of change in the mobile and social media world’s created the potential for costs and project timelines to get out of control.