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Keeping Customers Engaged When Virtual and Real World Retail Strategies Converge
By Kenneth Gruskin, [email protected]
Today, fickle and demanding consumers can access virtually anything they want as a result of technology such as smartphones, tablets, and computers. This anytime, anywhere access coupled with what can be referred to as the four ‘C’s’ — convergence, convenience, connection, and cost — are having a dramatic impact on retailers.
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Still time to get your gifts at Walmart
Walmart is hoping to catch some of those last-minute shoppers by holding its "Big Christmas Event" on Saturday, Dec. 17.
On Dec. 17, Walmart said it will offer its lowest prices of the season on toys, games, electronics, bikes and more. In addition, Walmart.com is giving customers an extra day to shop by extending its shipping deadlines.